Barbara Singer

Vice President, Advertiser Insights & Strategy

Barbara Singer joined ESPN as vice president, advertiser insights & strategy, in the research & sales development department in January 2010.  In this role, she leads ESPN’s efforts to use all of the company’s research capabilities to develop effective sales insights and innovative solutions to drive revenue.  As a key advisor to the customer marketing & sales management team, she seeks innovative measurement solutions to understand fans’ multimedia behavior.  She also works with clients to optimize their use of ESPN platforms.

Singer came to ESPN after more than 15 years at Kraft Foods in media planning and research, most recently serving as director, strategic media information.  From 1985 – 1994, she worked at the J.Walter Thompson advertising agency in New York, rising to senior vice president, group media director.  She guided such clients such as Kodak, the Wall Street Journal, Warner Lambert and Nestle. In that role Barbara won numerous awards for business results and creativity in media planning. 

A native of Galesburg, Ill., Singer was graduated with a bachelor of science degree in advertising from the University of Illinois in 1983.  She received a master’s of science degree from the school in 1984.

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